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Blue Cross Blue Shield: State of Costs

This was a series of spots I art directed while staff at Buck for Blue Cross Blue Shield. They asked to have a more alarming tone while retaining some of aesthetics from the previous campaigns produced by Buck.

In these designs, 99% of the assets were modeled by Arvid Volz except for the heat map.

Videos will be uploaded soon.

Produced at Buck

 

These are designs I made for a series of spots I art directed while staff at Buck for Blue Cross Blue Shield.