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GE Ecomagination

 

One week I'm doing slick CG renders... the next week it's simple 2d motion graphics... this time it's animating matte paintings and using 3d cel animation trickery coupled with heavy compositing. I animated and composited the last shot from the city panning upward to the earth. Check it out!

Produced at Buck

 

Credits:

Directed by: BUCK
EXECUTIVE CREATIVE DIRECTOR: Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
CREATIVE DIRECTOR: Thomas Schmid

ASSOCIATE CREATIVE DIRECTOR: Jon Gorman
SENIOR PRODUCER: Kitty Dillard
PRODUCTION COORDINATOR: Stefania Consarino
STORYBOARD: Jon Gorman
DESIGN: Justin Fines ,Jon Gorman, Alex Mapar, Fede Reano, Thomas
Schmid, Ricardo Villavicencio
LOOK DEVELOPMENT: Jon Gorman, Fede Reano
PREVIS: Jon Gorman

ANIMATION:Olivia Blanc, Jon Gorman, Alex Mapar, Kyle Mowat, Chris
Phillips ,Fede Rean ,William Trebutien
CG LEAD: Ryan O'phelan
MODELING: Jinfeng Li, Mohamed El Abbassi
RIGGING: Jinfeng Li, Mohamed El Abbassi
COLORIST: Jose Fuentes

MUSIC: Human
MIX & SOUND DESIGN: Heard City
Agency: BBDO New York

Early development.