When IBM and Ogilvy & Mather invited Buck to out to Arthur Ashe Stadium, it was my first time ever seeing a live pro tennis game. We created live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes. With Cinema 4D, I created toolkits to help create these live video animations.
It's also explained very well here in a nice article from Google!
EXECUTIVE CREATIVE DIRECTOR Orion Tait EXECUTIVE PRODUCER: Anne Skopas PRODUCER: Katie Boote
ASSOCIATE CREATIVE DIRECTORS: Yker Moreno, Ben Langsfeld DESIGN: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas, JJ WAlker ANIMATION DIRECTOR: Jose Fuentes TECHNICAL DIRECTOR: Sander van Dijk ANIMATION: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski ORIGINAL MUSIC & SOUND DESIGN FOR CASE STUDY: Cypher Audio MUSIC FOR LIVE DATAGRAMS: Jingle Punks
Here are just a few of the Instagram videos we uploaded during the tournament that showcase some of my animations.