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IBM Datagrams US Open

When IBM and Ogilvy & Mather invited Buck to out to Arthur Ashe Stadium, it was my first time ever seeing a live pro tennis game. We created live video animations using data from the tournament, delivered via Instagram. Using live data meant designing and deploying a custom toolkit and workflow that could shift with the on-court action, delivering responsive data-based animations, rendered and uploaded in minutes. With Cinema 4D, I created toolkits to help create these live video animations.

It's also explained very well here in a nice article from Google!

Produced at Buck

 

Credits:

DIRECTED BY: Buck

EXECUTIVE CREATIVE DIRECTOR Orion Tait
EXECUTIVE PRODUCER: Anne Skopas
PRODUCER: Katie Boote


ASSOCIATE CREATIVE DIRECTORS: Yker Moreno, Ben Langsfeld
DESIGN: Yker Moreno, Ben Langsfeld, Stephen Kelleher, Freddy Arenas,
JJ WAlker
ANIMATION DIRECTOR: Jose Fuentes
TECHNICAL DIRECTOR: Sander van Dijk
ANIMATION: Jose Fuentes, Sander van Dijk, Chris Phillips, Kyle Strope, Gareth O'Brien, Chad Colby, Marcin Zeglinski
ORIGINAL MUSIC & SOUND DESIGN FOR CASE STUDY: Cypher Audio
MUSIC FOR LIVE DATAGRAMS: Jingle Punks

 

Here are just a few of the Instagram videos we uploaded during the tournament that showcase some of my animations.

 
 

It's pretty difficult to show what the internet is. So myself along with all my friends at Buck decided to use every medium we could conjure up. I had the pleasure of designing 2.5 quintillion bytes of data. Sander animated a library of sprites in after effects with his coder-fiend ways, while I pieced together the composition and made finishing touches.

Produced at Buck

 

Credits:

DIRECTOR: Buck
CREATIVE DIRECTOR:
Orion Tait

EXECUTIVE PRODUCER:
Anne Skopas

CREATIVE DIRECTOR:
Thomas Schimd

ASSOCIATE CREATIVE DIRECTOR:
Jonathon Gorman
Justin Fines

PRODUCER:
Anabella Zubillaga

PRODUCTION COORDINATOR:
Stefania Consarino

STORYBOARDS:
Justin Fines
Jonathon Gorman
Gareth O’Brien

DESIGN:
Justin Fines
Jonathon Gorman
Gareth O’Brien
Daniel Oeffinger
Alexander Mapar
Yker Moreno
Kyle Mowat
Christoper Phillips
Federico Reano
Thomas Schmid
Kyle Strope

ANIMATION & COMPOSITE:
Nicolo Bianchino
Jonathon Gorman
Alexander Mapar
Kyle Mowat
Gareth O’Brien
Daniel Oeffinger
Christopher Phillips
Federico Reano
Kyle Strope
Sander Van Djick

STOP MOTION ANIMATION:
Chad Colby
Justin Fines
Jonathon Gorman
Gareth O’Brien
Kyle Mowat
Jude Tait

DIRECTOR OF PHOTOGRAPHY:
Seth Ricart

ART DEPARTMENT/ PROP BUILDING:
Victoria Arslani
Jonathan Bell
Olivia Blanc
Chad Colby
Justin Fines
Jonathon Gorman
Gareth O’Brien
Kyle Mowat
Martina Stiftinger
Anabella Zubillaga

COLORIST:
Jose Fuentes
Seth Ricart & Co.

MUSIC & SOUND DESIGN:
Antfood